The watch is all form over function – a classic analog movement hides a small OLED display, normally invisible under the mirrored watch face. This isn’t an Android Wear timepiece, you get a more limited set of text notifications and fitness tracking functions.
The watch features a 42mm gold-plated or stainless steel case with Swarovski crystals around its bezel. Mineral glass and 3atm water resistance make this much tougher than most smartwatches. The watch bands are easily exchanged to customize the look.
Also, the watch movement is independent from the smart features, which have 5 days of battery life. You can connect to an Android phone (4.4+) or an iPhone (iOS 8+) over Bluetooth.
You can snag one for $250 (both color options cost the same). Additional leather watch bands will cost $40 (not available yet).