Samsung is already a major player in the VR arena due to the fact that it has one of the most affordable VR headsets on the market right now, granted that you need a compatible Samsung device for it to work, but the Gear VR has proven to be a differentiating factor for its smartphones. The company initially started pushing VR to increase the competitiveness of its smartphones but it doesn’t discount the possibility of expanding its VR technology beyond smartphones at some point in the future.
Koo Yun-mo of Samsung’s mobile division said at a press briefing in Seoul that if the opportunity presents itself Samsung may expand its VR technology to other areas, “besides just increasing smartphone competitiveness.” Samsung’s current priority is to build an ecosystem for virtual reality by pushing it with the smartphone business, providing quality content and a veritable platform. Yun-mo gave a few ideas of how VR can be used beyond the smartphone. For example, it can be used in classrooms to display landmarks or show potential investors how an under construction factory will look like once it’s completed. The possibilities are endless and Samsung surely doesn’t want to stick with VR on smartphones only. It will certainly be exciting to see what steps the company takes in the future to push its VR technology independently.