Next flagship to be called HTC 10, not HTC One M10

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HTC has already outed both a teaser image and a teaser video for its upcoming flagship smartphone, and we assume more such things are to follow before the official unveiling (which doesn’t have a set date yet, or at least not one that has been leaked).

In the meantime, however, leaker extraordinaire Evan Blass (also known as @evleaks) has something to say about this device’s name. According to him, it will be marketed as the HTC 10, and not HTC One M10 as everyone has so far assumed.

The latter (now probably debunked) option seemed logical enough, seeing as how the smartphone is going to be the successor to the One M9 from last year, which itself came after theOne (M8). But it looks like HTC may have finally grown tired of the One brand (and its overuse), while the “M” made little sense from the beginning (it got there because the company at one point decided to use its handsets’ codenames as actual names).

HTC’s teasers have incorporated the hashtag “powerof10”, which, in retrospect, may have been a hint at the name – notice how it’s not “powerofM10” or “powerofOneM10”.

The HTC 10 has been rumored to sport a 5.1-inch QHD AMOLED touchscreen, Qualcomm’s Snapdragon 820 chipset, 4GB of RAM, 16 / 32 / 64GB of built-in storage, a fingerprint scanner, and a “very compelling” camera. It should run Android 6.0.1 Marshmallow from day one.

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