IDC: Samsung tops Indian smartphone market in Q2, Micromax follows

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Market research firm IDC has released its latest report for the Indian smartphone market, revealing that Samsung was the top vendor in second quarter of this year. The South Korean company’s share of the market stood at 25.1%.

“With updated versions of J2, J5 and J7 released in Q2 2016, J-series devices continue to drive Samsung’s shipments,” the report said.

Micromax came in second with 12.9% share. “Slew of new launches backed by the new marketing initiatives helped Micromax gain the market share post two consecutive declines in Q2 2016. Vendor has re-gained share in $150-$200 segment with launch of Canvas 6 series and Yu Yunicorn.”

Lenovo, Intex, and Reliance Jio rounded up the top five with 7.7%, 7.1%, and 6.8% share, respectively.

Overall, the Indian smartphone market recovered with 17% growth in the quarter. “China based vendors’ shipments grew 28 percent over previous quarter of which Lenovo group, Vivo, Xiaomi, OPPO and Gionee were key contributors driving the growth,” the report said.

“Until now, Lenovo was the only China based vendor to ship over a million units in a quarter, while this quarter saw additional three vendors joining the million shipments bandwagon. Xiaomi’s Redmi Note 3 was not only the top selling model in online channel but also a star product for the vendor contributing majority of Xiaomi’s total shipments in Q2 2016.”

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